Designing for your customer: How to create your buyer persona
Designing for your customer is one of the most important aspects of graphic design. By understanding your customer's likes and dislikes, you can create graphics that they will love! In this blog post, we will discuss persona psychographics and how to design for your target audience. We will also provide a buyer persona template that you can use to create your own buyer persona profiles.
What are persona psychographics?
So what are persona psychographics? Persona psychographics are the psychological characteristics of a customer that influence their buying decisions. This includes factors such as personality, values, attitudes, and lifestyles. By understanding your customer's persona psychographics, you can design graphics that appeal to their individual needs and wants.
For example, let's say you are designing a new website for a company that sells software that targets healthcare providers. You might want to design your website with a clean and modern look that is easy to navigate. You'd select colors that are calming and provide a feeling of trust. However, if you are designing a website for a company that sells software to construction companies, you might want to design your website with a more rugged look. The colors would be brighter and the overall design would be more action-oriented.
How do you create a buyer persona?
Creating a buyer persona is a great way to design for your target audience. A buyer persona is a semi-fictional character that represents your ideal customer. When creating a buyer persona, you will want to consider both demographics and psychographics. This information will help you design graphics that appeal to your target audience's needs and wants.
Persona demographics and firmographics
When creating a buyer persona, you will want to consider factors such as their age, gender, location, and occupation. Likewise, if you are in the B2B market you will want to list the types of firmographics about the company they work at, like company size, industry, funding, or revenue.
These details are important because it helps you understand not only the types of economic factors that might be at play but it also helps you select imagery and models that resonate, as well as play a role when targeting any digital advertising.
Persona psychographics
Persona psychographics move beyond demographic and firmographics to the individual's interests, motivations, and pain points.
It is important to understand your persona's interests because it helps you design graphics that appeal to their individual needs and motivations.
Putting it all together!
To help you get started, we've created a buyer persona template that you can use to create your own buyer persona profiles. Simply click the link below to download the template!
